Less Is More

There’s more to love of minimalist superstar Brunello Cucinelli

Above: The Brunello Cucinelli department at Mitchells

Mitchells’ mission is to tempt local style devotees with elite fashion lines from around the world, and this family-owned store recently did just that: It has introduced a new department for fan-favorite Brunello Cucinelli. The refined look of the shopping space, with a personal feel, befits the soothing and sophisticated luxury Italian brand. In short, it’s as chic and cozy as cashmere on a chilly day.

“The new Brunello Cucinelli women’s space is an environment in which to experience the casual luxury of the collection,” says Andrew Mitchell-Namdar, vice president of marketing and creative services. “From the signature fixtures to the private dressing room, it is an extension of the modern elegance that Brunello Cucinelli is known for and exclusive to us in this area.”

Mitchells is not even taking a breath before the next big upgrade. “This is just the first step of an extensive renovation that will be beginning this spring for the entire store,” says Mitchell-Namdar. “We plan to be finished by the end of August—don’t worry, we will be open throughout the entire process. We are so fortunate to be able to continue to grow with our community, and we look forward to providing the finest-quality products and exceptional customer service in a modern and welcoming environment.” shop.mitchellstores.com

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