The Eyes Have It

Warby Parker sets its sites on Greenwich.

The eyeglass retailer with a heavy online presence and eighty-one brick-and-mortar stores recently opened its first shop in Connecticut on Greenwich Avenue. The opening is a natural fit since many loyal customers have been shopping locations all over New York City and the internet for the past eight years.

Warby Parker is a textbook lesson in creative entrepreneurialism that began when one of the founders, DAVE GILBOA, lost his eyeglasses on a backpacking trip. He was horrified by how much a replacement pair would cost, so he spent his first semester in grad school sans specs. Some sleuthing uncovered the fact that one company dominated the eyeglass market, inflating prices. And so Warby Parker was born. It not only sells eyewear, it designs and manufactures in New York State, using quality materials at affordable price points.

Step inside the Greenwich store and you know something cool is happening. The back wall sports a whimsical illustration by artist MAIRA KALMAN, setting the vibe of reading room/library, complete with plenty of books to peruse as you try on any of the hundreds of frames that line the walls.

What’s hot

Laura Gavey, Warby Parker store manager, weighs in on today’s hot styles

Percey updates an old standard that translates into a bookish, modern classic in acetate. $95

Haskell is another acetate, with round lenses, slim temple arms and a keyhole bridge. $95

Haskell is another acetate, with round lenses, slim temple arms and a keyhole bridge. $95

Thurston is a very lightweight rectangular frame that combines acetate and stainless steel. $145

Anything wire, which Laura says is very in right now.

What You’ll Find

All the usual shapes–round, rectangular, square and cat-eye. Every color of the rainbow—from brights, crystals and two-tones to neutral, black and tortoise.

Classic acetate, metal (stainless steel or titanium) and mixed material that pairs the two.

According to store manager Laura Gavey, eyeglasses cost between $95 and $145, which includes frames, lenses, anti-glare/scratch-resistant treatments and UV protection. (There is an extra cost for progressives.) Can’t make up your mind? Take home five pairs, try them out and let your friends and family weigh in on what looks best.

Warby Parker,
346 Greenwich Ave.,

Monday through Sunday, 10 a.m.–6 p.m. (This store does not offer eye exams.)

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