Forever Friends

Above: Brunello Cucinelli women’s shop

No one should have expected Mitchells to let its sixtieth anniversary pass quietly. The third-generation family-owned and -run men’s and women’s specialty store—known for carrying the most sought-after, high-end fashion brands—isn’t exactly a wallflower. The store exceeded all expectations, and exceptionalism is exactly what we should have anticipated.

The Peter Millar collection

Mitchells threw not one, but two, parties: one for its longtime customers, the second for one and all in the community. In addition to the Champagne popping, the sixty-year milestone coincided with the unveiling of a ten-months-long renovation and expansion of the flagship store (the family owns eight freestanding locations, including Richards in Greenwich, Wilkes Bashford in San Francisco and Palo Alto, and Marios in Seattle and Portland). The more than 25,000 square feet of crisp and glossy shopping space features even more designer clothing, jewelry and accessories from iconic lines alongside emerging brands that are sure to become quick favorites.

Women’s shoes, with additional designer lines

The women’s department adds nine new designers, namely: Thom Browne, Gabriela Hearst, Roland Mouret, Nili Lotan, R13, Safiyaa, Rachel Gilbert, Aspesi and Le Kasha. The accessories department has more elbow room to find pieces from all of the long-loved names (including The Row, Saint Laurent, Fendi, Chloe and Jimmy Choo) as well as new ones (Valextra, Isabel Marant, Santoni, Common Projects, Francesco Russo and Maliparmi). Mitchells even secured local exclusivity for some, so if one-of-a-kind is on your wish list, just ask. Also, the jewelry shines even brighter, with more than fifty designers, such as Temple St. Clair and Sylva & Cie. Fine jewelers Kwiat, Oscar Heyman, Louis Newman and Bayco showcase more from David Webb, Hoorsenbuhs and Pasquale Bruni.

The men’s tailored-clothing department of 1958 wouldn’t recognize its present look. The dressing room and lounge area are completely renovated, and the department welcomes more brands and five new shop-in-shop boutiques: Ermenegildo Zegna, Brunello Cucinelli, Loro Piana, Peter Millar and Atelier Munro.

The renovated men’s department

As an over-the-top bonus, Mitchells threw in a new 1,500-square-foot showroom in midtown Manhattan to provide by-appointment-only service to its customers in the city.

Mitchells is a master class in going above and beyond, and looking good while doing good. Here’s your exclusive look at party highlights, which took place in early fall. More at

Photographs by Robert Norman.

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